Matt Toomey Wants You to Appreciate Your Daily Caffeine
Pouring milk into a cup to make an espresso-based drink takes skill and expertise.
What's one thing about roasting people might not understand?
Probably just the sheer man hours that go into it. Not just for me roasting the coffee, because that act doesn't take very long, but when, say you were to trace that coffee and follow its life cycle, you would be shocked at how much went into it. I think on average about 500 man hours per cup of coffee. That, to me, is really amazing, and the act of coffee roasting itself is not complex or difficult, it's more about being conscientious about the variables you can't control. I think that most people take for granted what goes into it. People just want it as a vessel for their caffeine a lot of times, and I think that there's more to it than that. Not that there is anything wrong with people just wanting their caffeine.
What is your favorite coffee drink to prepare?
I guess the Kalita. It's a really fun brew, single-cup method. You can make it how you want it. That's what I like about it. It's not just a big brew out of a big air pot. It's a single cup brewed just for you or someone just the way they want it. It allows us to highlight coffees in an elevated way that maybe if it is just our drip coffee, it is still good, but it's not as special, and it's more unique, individualized. I think it also helps when I pull someone aside and do the brew with them that they've ordered, it shows them everything that goes into making that cup, because essentially the principles are the same and the ratios are the same that we do for other brewing methods, but it's just about the interaction, that connection, it's communication and building on your knowledge base and experiential knowledge.
The Kalita Wave Slow Brew Demonstration
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