Restaurant Impossible Comes to Gratifi to Save the Struggling Restaurant

Categories: Restaurant News

stricklandatgratifi.jpg
Photo by Katharine Shilcutt
Pat Walsh, left, and Kevin Strickland, right, outside Gratifi, which is getting a makeover this week.
Change is coming to the little eatery once again. After 20 years in business, Ziggy's Healthy Grill at the corner of Fairview and Taft shuttered briefly in late 2012 to get a facelift. When it re-debuted, it did so as Gratifi, a new-ish restaurant with an increased focus on craft beers and a decreased focus on the term "healthy."

Gratifi Kitchen and Bar serves good, simple comfort food, and the owner, Kevin Strickland, is a devoted animal lover, so he welcomes your four-legged friends to the outdoor patio. Back when Ziggy's became Gratifi, Strickland told the Press:

"Ziggy's has been around since the late '80s, and in the '80s, when Ziggy's started, 'health' food in Houston was sort of a novelty. It was the city of chicken-fried steak, barbecue, Tex-Mex. But over time, a lot more places have grown smarter about doing healthier food and it's not a niche for us anymore. We weren't growing. It was time to make a change."

Unfortunately, that change hasn't completely worked out for the small restaurant tucked into an historic home in Montrose. And that's where the Food Network and Robert Irvine come in.

On January 22 and 23, chef and restaurateur Irvine and his crew from the Food Network television show Restaurant Impossible will take over Gratifi and transform it into something (hopefully) more popular and profitable. The crew has $10,000, two days and a group of local volunteers to turn Gratifi into something that will be, well, gratifying once again.

Strickland says he's not able to discuss plans for the space because the producers don't want details made public until the show airs. He and the show are inviting diners to the grand re-opening, though, which will take place on January 23 at 7 p.m. Reservations are recommended, so call the restaurant at 832-203-5950 to make sure you can get in.

This is not the first time Restaurant Impossible has come to the area to lend a hand. In early 2012, the crew descended upon the Pelican Grill in Seabrook to help the ailing mom and pop joint. Though the reviews online are still mixed, the proprietors reported a 40 percent increase in income as a result of the makeover the exposure the show brought to them.

We'll find out on Thursday night if the same magic that Irvine and company brought to the Pelican Grill can help save Gratifi. Stay tuned.

Location Info

Gratifi Kitchen + Bar

302 Fairview, Houston, TX

Category: Restaurant


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14 comments
Douglas Marquez
Douglas Marquez

Katharine Leigh Shilcutt , are you going to this? If so, let us (or me) know the outcome will ya?

rgrhourgr
rgrhourgr

Soon they will be competing with an new neighbor, who I am anxiously awaiting, Max's Wine Dive.

Tom Kennedy
Tom Kennedy

Good luck with the weather tonight...

Terrence Persaud
Terrence Persaud

Yeah, the answer is REALLY simple. Take out Chinese. Ming's left and nowhere really delivers around there.

Joshua Perez
Joshua Perez

Haven't been there since the first redo. Gratifi just sounds so pretentious. For the longest time I thought it was Graffiti.

gossamersixteen
gossamersixteen topcommenter

It's pretty darn good as is, especially on the beverage side. But the name is atrocious, and pretentious.

Ldelone
Ldelone

Pat Walsh in the picture above looks like a friendlier, happier version of Edvard Munch's subject in 'The Scream'. I wish them luck!

sarahw8
sarahw8

The place could use some saving; I feared for its survival when they chose the horrible name Gratifi, which most people prounounce as Grafitti. Anyway, nice owners and nice space so hope it works.


Btw, If my experience with Robert Irvine's own restaurant was reflective of his acumen, Kevin might want to help him shape up his joint-- the Hilton Head outpost was horrendously bad.

KaitlinS
KaitlinS topcommenter

@sarahw8 The food at Gratifi is also really good. Not sure why it's not making a go of it. And I can't speak for Irvine's food, but his muscles sure are grand...?

WestSideBob
WestSideBob topcommenter

@KaitlinS @sarahw8 Stopped for lunch on a rainy Sunday a few months ago.  The food was prepared badly.  Never went back.

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