Menchie's to Open First Self-Serve Frozen Yogurt Truck in Houston

Photo courtesy Gorilla-Gurt Truck
THIS IS NOT THE MENCHIE'S TRUCK. But it will probably look a lot like this.
The food truck will function pretty much the same way as the Menchie's stores do -- self-serve machines and all. According to Brantner, there will be three self-serve yogurt machines built into the truck. Each machine will have two flavors, so the truck will carry six flavors in total.

The machines will be behind panels on the side of the truck that open up to allow visitors to dispense their own yogurt. There will also be a stand for cups and a section with eight toppings, which will rotate on a regular basis, built into the truck.

Unlike the store, which weighs the yogurt and toppings and charges by weight, the truck will have a $5 flat price per bowl of yogurt, no matter how much you dispense and pile on.

"It's the same thing we do on Monday nights at the store," Brantner says. "Recently, we had someone get a 40-ounce cup for $5. It's kind of our way of giving back to our customers."

Brantner says the flavors and toppings will change frequently in order to give diners the most variety, but there will always be a sorbet for people who are lactose-intolerant, and he suspects there will always be a sugar-free flavor for diabetics as well.

Look for the plum-colored truck to be hitting the streets toward the end of the month, and follow the new mobile froyo unit on Twitter to find out where it'll be stationed for the grand opening.

Location Info

Menchie's Frozen Yogurt

1944 W. Gray St., Houston, TX

Category: Restaurant

Menchie's Frozen Yogurt

5000 Westheimer Rd, Houston, TX

Category: Restaurant

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Frozen yogurt is so ten years ago...thinking commodification. But maybe Menchie's is different somehow. (?)

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