Hershey's Debuts New Chocolate Spreads; Should Nutella Be Worried?

Photo by Joanna O'Leary
'New' but already on sale at Kroger for $2.99

Always ready to help you incorporate more chocolate into your life, Hershey's has introduced a new line of spreads in the flavors of Chocolate, Chocolate with Hazelnut, and Chocolate with Almond. Advertisements seem to suggest that putting the spreads on toast and fruit slices is the proper thing to do, though there's certainly no law against using them to make cookie sandwiches.

Longtime readers of this blog know that I am partial toward Hershey, having grown up just 15 minutes from the eponymous town, where, incidentally, street lights are covered in chocolate kisses.

Pride in my home state alone would have motivated me to buy a jar, but the fact that it was already on sale (discounted $1) diminished any lingering reluctance (#resisttheimpulsebuy)

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My Voice Nation Help

finally. some marketing folks at Hershey should've been onto this at least 20 years ago.

Bruce_Are topcommenter

Maybe we should form a support group. I also don't love Nutella. Too much oil and sugar.

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