Battle Snickers vs. Generic (Chewomp)

Photo by Joanna O'Leary
Snickers and look-a-like Snickers

"Generic candy bars? Why didn't I think of that?" was my first reaction when I spotted "Chewomp," a clear Snickers knockoff, as I waited in line at the grocery store. Copycat and/or competing versions of candy bars are nothing new (see Skor and Heath), but (correct me if I'm wrong) loud and proud discount generic bars have yet to really penetrate the mainstream market.

Imagine the possibilities if there were an entire line of milk chocolate candies that melt in your mouth not in your hand that were half the price of M&Ms! I know I would be ten pounds heavier and baking at least three hours a day.

While I have yet to purchase any generic M&Ms, I did pick up a Chewomp (50 cents) in order to conduct a side-by-side comparison with Snickers (68 cents).

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Speaking of competition and fair trade: Ever wonder why American steel-workers or say toilers in manufacturing can face fair trade from Mexico or Vietnam, but doctors in America face no similar competition? Why heart surgery here will cost $70k and $9k in Argentina. The candy bars in that case are about the same too, but there's something at work here...

Bruce_Are topcommenter

How did you know they were knocking off Snickers?  They should have used a similar name and packaging. says "sniggers" is a variant of "snickers" both meaning "a disrespectful laugh."  So instead of Chewomp, I'd have called my product a Sniggers Bar.

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