Pi Pizza Truck Offers Free Pizza for Life, But You'll Have to Get a New Tattoo This Weekend
"In my head, pizza and tattoos kind of go together."
Photo by Francisco Montes Show your love for Pi Pizza with some new ink.
Looking at Anthony Calleo, the owner and chef at Pi Pizza Truck, it's clear he's not kidding. He has colorful tattoo sleeves on both arms, and lord knows where else he has been inked. And he also loves pizza. He started Pi Pizza Truck two years ago and was initially shocked and humbled by the outpouring of love he received for his top-notch pizza.
"That first year being open was so challenging," Calleo says. "That we made it a year was such a big deal to me. It was really very humbling to me that people were so into what we were doing and being a part of helping me make my dream come true. I wanted to think of a way to say thanks and give back to people who are really supportive of us."
And that's where the tattoos come in.
Last November, in celebration of Pi Pizza Truck's one-year anniversary, Calleo offered customers a special deal: Get one of the specially designed Pi Pizza images tattooed somewhere on your body and, in turn, get one slice of free pizza a day, for life.
Photo by Francisco Montes Gabriel Massey designed the truck, and he designed your new pizza tattoo, too.
"I was really worried that no one would do it, and I'd feel like a jackass," Calleo says. "Like when you throw a party and no one shows up."
Much to his surprise, 22 people got Pi Pizza Truck-themed tattoos (including one of our own freelancers), and as soon as the promotion was over, people started asking when round two would happen.
Well, folks, it's this weekend.