General Mills is Resurrecting the Yummy Mummy and the Fruit Brute

Categories: Breakfast

Frute-Brute-Fruity-Yummy-Mummy.jpg
Photo from General Mills
If you were a child in the '80s or '90s, you probably have vivid memories of throwing temper tantrums in the cereal aisle, begging your parents for Count Chocula, Boo Berry or Franken Berry for breakfast while they mumbled about the sugar content and lack of nutritional value in a blueish-gray ghost-shaped nugget.

Or maybe that was just me.

If you were born a little earlier, you might even remember Yummy Mummy, which left shelves in 1992 after just five years, or Fruit Brute, which was discontinued in 1982 after an eight-year run.

Every Halloween General Mills brings back Count Chocula, Boo Berry and Franken Berry, but this year, for the first time, it's making all five monster cereals available simultaneously. Planning a kick-ass Halloween party just got way easier.

Monster-Cereals-2013.jpg
Photo from General Mills
In early September, General Mills will be releasing all five flavors with newly designed boxes featuring the Count Chocula vampire, the Boo Berry ghost, the Franken Berry monster, the Fruit Brute werewolf and the Yummy Mummy, um, mummy. The vintage cereals will be available throughout fall, but will go back into the vault after Halloween until they reappear on shelves next year.

"The love for the Monsters that we make available each Halloween continues to be huge," Julie Anderla, integrated communications senior manager at Big G Cereals, says on the General Mills blog. "And the passion for all of them across social media is incredible. We're bringing back Frute Brute and Fruity Yummy Mummy in an effort to give our fans what they asked for."

Strangely, the new box designs for Fruit Brute feature a spelling redesign as well: Fruit Brute is now Frute Brute. 'Cause this will teach our children to spell gooder.

Retro-2013-Monsters.jpg
Photo from General Mills
Vintage box designs will also be available only at Target stores. The Count Chocula and Franken Berry boxes were first introduced in 1971, Boo Berry in 1973, Fruit Brute in 1974 and Fruity Yummy Mummy in 1987.

The original Fruit Brute box is a much sought-after collectible due to its limited time on grocery store shelves and the fact that it was used by Quentin Tarantino in both Reservoir Dogs and Pulp Fiction.

Now that some of these awesome funky gross vintage General Mills cereals are making a comeback, we want to know: What other old-school cereal do you long to taste once more? What was your favorite as a kid?


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10 comments
ferricide
ferricide

Going to go out on a limb and guess you have to actually involve "fruit" in a product to use the word "fruit" under today's packaging laws. 

Daggerman
Daggerman

Quisp.  Little flying-saucer shaped cereal with an onion-headed alien mascot.  Also, Quangaroos, also by Quaker, but even more short-lived.

TexLonestar
TexLonestar

There was a short lived Cracker Jack cereal that I really liked.


FattyFatBastard
FattyFatBastard topcommenter

Children of the 70's were aware of these, as well.  They debuted in 1971.

juliejulezz
juliejulezz

They need to bring back FRENCH TOAST CRUNCH!

aaronhernandez
aaronhernandez

@FattyFatBastard you forget that the idiots writing for this digital rag are entitled punk kids, who don't know shit,  probably born in the 90s

KaitlinS
KaitlinS topcommenter

Hey, aaronhernandez, thanks for reading, buddy! :)

TexLonestar
TexLonestar

@aaronhernandez @FattyFatBastard 

It sounds like aaronhernandez doesn't want people that were born in the 90s to enjoy these cereals. So I guess that makes him a breakfast cereal snob. I didn't thing that there was such a thing.


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