Speculoos Cookie Butter Scarcity Continues at Trader Joe's

SpeculoosCookieButter.jpg
Photo from traderjoes.com
Speculoos Cookie Butter. Also available in "crunchy" variety.
Last week during my semi-monthly run to Trader Joe's for baked jalapeño cheese curls, I witnessed the following conversation between two employees:

Employee #1: Quick question -- Speculoos? Are we still limiting them to just one?
Employee #2: Yup, one jar per person.

Speculoos [cookie butter], in case you didn't know, is perhaps the world's second-most amazing sweet spread (with Nutella claiming top prize). Its taste is gingerbread, snowy nights and Christmas all rolled into one with a texture so comforting and smooth one is tempted to affix it to every carbohydrate in sight.

I wasn't terribly shocked to learn that Trader Joe's was running low on this terrific product. Indeed, its popularity prompted a shortage earlier this spring. I was surprised, however, that this problem persisted. Why not, I thought, just send the stores more supply to meet the demand? Alas, not so simple, it seems.

I approached one employee at the West Alabama location to inquire about this issue, and he (in true Trader Joe's form) was remarkably friendly and open. It was his understanding that production and supply-chain issues were complicating adequate and equal distribution of Speculoos between stores. He, too, was surprised TJ's hadn't been able to successfully resolve these challenges and that the shortage had continued. "We still get about 20 calls a day from people asking about the availability of Speculoos Cookie Butter," he added.


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10 comments
Vanessa Man
Vanessa Man

This is the most disgusting cookie butter I have ever tasted. It just tastes like shortening. Poor imitation, just like most Trader's Joe products.

Dan Muñoz
Dan Muñoz

I forgot about that stuff. I laughed for a full minute when I realized it didn't say Dookie Butter.

Meghan Anderson
Meghan Anderson

I wish Biscoff was the same, but it isn't. It's so oily, you can turn the jar over and watch the oil drip out :( Cookie Butter is the real deal and this is a CRISIS!!

Clay Wisner
Clay Wisner

I thought it was well known that the Belgian biscuit crop failed this year, causing the shortage.

Sarah Hirsch
Sarah Hirsch

Meghan, Annie: apparently you're not alone in your need for cookie butter.

Amanda Musquiz
Amanda Musquiz

What's cookie butter? I love Trader Joe's and have never noticed this before.

Ricki Lee Hodges
Ricki Lee Hodges

psst, biscoff spread (crunchy, in particular) is almost exactly the same and you can get it at most grocery stores

jimbo1126
jimbo1126

Speculoos is OK. I have a jar I bought last fall, still in the pantry, but it is about 75% gone. Probably won't buy again so there's one more for you!

Bruce_Are
Bruce_Are topcommenter

Does this product contain salmonella like some other TJ's products?

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