Do These Logos Look Familiar? 6 Brands with Variant Names
Whether it's for legal purposes, local recognition or because pancakes are just damn tasty-sounding, check out these brands that may have a different name depending on where you find them:
Do you recognize this mayo?
1. Hellmann's vs. Best Foods Mayonnaise
It's Hellmann's! Now the slogan makes sense.
This famous mayo goes by the name Best Foods to the west of the Rockies and Hellmann's to the east. And no, contrary to the commentary on Chowhound, it's not because Hellmann's "is Democratic on the West Coast, Fascist on the East Coast." (Though thank you for that gem, 2chez mike...whoever you are.)
Instead, the name change is due to a good ol' American acquisition. Hellmann's Blue Ribbon Mayonnaise, developed in New York City in 1905, and Best Foods Mayonnaise, developed in California shortly after, both gained popularity on their respective coasts. When Best Foods eventually bought Hellman's in 1932, the products were so popular that each kept its original name.
Since 2007, the brands have had the same exact design...and almost the exact same recipe -- while the labels contain the same ingredients in the same "relative quantity" order, Best Foods may contain a bit more lemon juice, making it just slightly tangier.
2. Burger King vs. Hungry Jack's
If you're craving a BK Stacker in Australia, look no further than Hungry Jack's. And for that we have a small food store, lawsuits and pancakes to thank.
You see, when Burger King tried to expand into Australia, the chain found that its name had already been taken by a small takeout food shop in Adelaide. Subsequently, the company provided Australian franchisee Jack Cowin with a list of names already trademarked by BK and its parent company, Pillsbury. Cowin selected "Hungry Jack," one of Pillsbury's pancake mixtures. Add a possessive apostrophe and an "s" and Hungry Jack's was born.
Burger King eventually tried to introduce its brand name in the '90s when the small shop's trademark expired, but to no avail; BK lost its suit to the owners of Hungry Jack's. We think Hungry Jack's suits the Australian franchise better anyway.
3. Milky Way vs. 3 Musketeers vs. Mars Bars
Heading to the UK and craving chocolate? Don't be fooled by the Milky Way you'll find there; it's actually closer to what we'd call a 3 Musketeers bar here in the U.S. And if you're looking for an American Milky Way, go for the similar-tasting UK Mars bar. Confused yet? Us too.
4. Lays Chips Internationally
Lay's Chips go by many names. The famous crisps are known as Walkers in the United Kingdom and Ireland, Chipsy in Egypt, Poca in Vietnam, Tapuchips in Israel and Sabritas in Mexico.
5. Arnold vs. Brownberry vs. Oroweat
Although each started as a unique bread company, Arnold (in the East), Brownberry (in the Midwest) and Oroweat (in the West) are all the same product owned by parent company Bimbo Bakeries USA. Perhaps the parent company should be the one considering a name change.
6. Edy's vs. Dreyer's Ice Cream
In 1928, business partners Joseph Edy and William Dreyer founded Edy's Grand Ice Cream (kind of a one-sided name choice, if you ask us).
Edy later left the business, leaving Dreyer to take over the Northern California ice cream company in 1947. Dreyer changed the name to -- you guessed it -- Dreyer's in 1953, but when the brand went to expand east in the '80s, the company worried it would be confused with the popular East Coast ice cream brand Breyer's.
The famous ice cream is now marketed under the name Edy's on the East Coast and Dreyer's on the West (west of the Mississippi, to be exact). That way, everybody wins.
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