"Eat More Kale" Guy Pisses Off Chick-fil-A; Unlike Cows, He Can Spell

Categories: News

kaleguy.jpg
Photo via seattlepi.com
Vermont folk artist and small businessman Bo Muller-Moore has gone and done pissed off the folks over at Chick-fil-A with his "Eat More Kale" T-shirts.

Muller-Moore began printing the slogan when his kale-farmer friend asked him to make T-shirts for friends and family. "Eat More Kale" seemed to catch on, so he bought a hand silkscreen machine and started selling his shirts on the web. The guy makes every single shirt individually with care and nothing but love for greens.

So, Chick-fil-A, why u mad, bro? "Eat More Kale" is way too close for comfort to their "Eat mor chikin" phrase. In a letter, a lawyer for Chick-fil-A said Muller-Moore's "eat more kale" message "is likely to cause confusion of the public and dilutes the distinctiveness of Chick-fil-A's intellectual property and diminishes its value." Muller-Moore's lawyer told the Associated Press, "It's more of a philosophical statement about local agriculture and community supported farmers markets. At the end of the day, I don't think anyone will step forward and say they bought an 'eat more kale' shirt thinking it was a Chick-fil-A product."

Agreed. I mean, really? It's gonna be a weird, weird day when I roll up to the Chick-fil-A window and see kale as a side option. Honestly, I got nothin' but love for Chick-fil-A...it's probably one of my favorite fast food joints. I like waffle fries dipped in Polynesian sauce, and I even love their lemonade...but I also like kale, as I quite recently realized.

I suppose I had always been intimidated by it before...so thick and mega-leafy...my default greens were just spinach and lettuce. Much like children often need to be persuaded to eat their veggies with ranch or cheese, my interest in kale was piqued when I came across a recipe for sea salt and vinegar kale chips. Chips?. I'm listening. I picked up a bunch of organic kale and went home to experiment. Here's how I learned to love kale.

Homemade Kale Chips

You need:
Kale leaves
Balsamic vinegar
Extra virgin olive oil
Sea salt
Black Pepper (I also used a little cayenne...because...welp, I'm Cajun)

How to:
1. Rinse off your kale and dry it thoroughly with a paper towel.
2. Break kale leaves into chip-size bits (I made approx 22 pieces).

kaleoncookiesheet.jpg

3. Throw kale into a large Ziploc bag. Throw 1 tablespoon of EVOO and 1 tablespoon of balsamic vinegar (or any vinegar you fancy) into the Ziploc, seal and shake it like shake n' bake.
4. Toss kale onto a cookie sheet, space them so the pieces don't touch.
5. Sprinkle with a little sea salt and cracked black pepper (and cayenne?)
6. Place cookie sheet in 350 degree heated oven for 10 minutes. After 10 mins, give em a poke. They should be hard to the touch. If not, you could flip them & give 'em another minute.
7. Using a spatula, put your crispy kale chips on a plate and serve.

kaledonechips.jpg
Sure, they might look like frogs that have been run over by an SUV, but they're salty and crunchy, and they're good for you. Kale is very high in beta carotene, vitamin K, vitamin C, lutein and reasonably rich in calcium. Suck it, potato chips.

Do you think Chick-fil-A is making a stink out of nothing or do they have a valid argument? Do you think Muller-Moore will win this fight? Let us know in the comments section.



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14 comments
Danna Quintana
Danna Quintana

I received my T today…I LOVE IT! Thanks for all the stickers too!

KaleWright
KaleWright

As a 'Kale,' I whole-heartedly support this t-shirt. I'm asking everyone to get one - I know I'm getting mine.

Hail_to_the_chef
Hail_to_the_chef

I find it kind of amazing that Chick-Fil-A will openly admit that it thinks its own customer base is too stupid to be able to tell the difference between a junk-food fried-chicken-patty sandwich and a green leafy vegetable.

Gracie D
Gracie D

Chik-fil-A hates vegetables! 

I LOVE Kale. I don't know why I don't own a shirt (although I've been to Muller-Moore's website in the past) but now I'm determined to get my hands on one. Or rather, one of my back (err)

Tips for making kale chips: slice or tear off the stems. For a lower-calorie version, I like to spray my chips first with cooking spray rather than coat it in a bag. But for any other kale lovers out there, my FAVORITE kale recipe is: http://www.eatingwell.com/reci...

Simple and fabulous. EAT MORE KALE. 

Wease
Wease

Considering that Chick-fil-A is now publicly anti-same sex couples, I will go out of my way to never eat there again. This lawsuit against Mr. Muller-Moore is the nail in the proverbial coffin.

Bnorris
Bnorris

Chick-fil-A is not suing him they are only telling him to stop. They had no problem with this guy selling shirts 4 years ago until he applied to trade more his Eat more Kale phrase. Unfortunately copy right laws are not made to differentiate between a huge company (like burger king) and this one.

William E. Methven
William E. Methven

Considering Chik Fil A supports homophobic hate groups and isn't shy about it, I'm all for them being upset about this.  

Terry Alexander
Terry Alexander

One can only hope that this turns into a complete public relations nightmare for CFA.TA

Dustin Kalman
Dustin Kalman

While I understand Chick-Fil-A's need to protect their trademark, I just don't see how this infringes or dilutes their trademark. Especially since CFA uses the misspelled "Eat mor". Also, I don't think there is anyone who confused this with CFA as the presentation of the message is completely different. I think they would have a hard time proving any harm or dilution.

Danna Quintana
Danna Quintana

It's evident that Chik-fil-A has strayed from the original Pentecostal values it was founded on. Proof once again that greed and the Almighty Dollar (almost) always wins out. Not this time BIG BUSNIESS…stick to your guns Bo and keep fighting the good fight! In the meantime, I'll "EAT MORE KALE" and never again eat their chicken!

Jjyane
Jjyane

Spread the word. Most people don't even know what KALE is.. I grow it each year. Eat it almost every day.. will be living 88 years next month... Frances

Bgg
Bgg

Awesome! I just checked my yogi kale eating friend off my Christmas list with this shirt. Thanks HP!

John K.
John K.

Interesting.  I'd always thought Chick-fil-A ripped off the ancient "Eat Mo' Possum" slogan.

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