Whole Foods Joins the Party in Montrose, Brings Booze

Categories: Local Spotlight

WholeFoods_booze.jpg
The 32 foot beer cooler at the new Whole Foods Market in Montrose
I live in Montrose, and I am a big fan of Disco Kroger. The infatuation began almost four years ago, on the very first night I moved into the area. It was after 1 a.m. on a Saturday and I had an apartment full of boxes and only condiments in the fridge. I ventured out to the Kroger on Montrose and was surprised to see so many cars in the parking lot.

Once inside, I understood why. Nine Inch Nails' "Closer" was playing overhead, and half a dozen shoppers roamed the aisles, filling their carts as Trent Reznor declared his desire to have his way with us (like an animal) over the speakers at a volume not typically heard in a supermarket. I made my way to the frozen food section for a pizza, and marveled at the sight of a slight gentleman in a tight T-shirt and sequined hot pants, dancing down the aisle past the TV dinners and frozen peas.

But recent development in the area could have Disco shaking in its rhinestone cowboy boots. There's an HEB being built around the corner, and a brand-spanking new Whole Foods Market opening later this week. Not only did Whole Foods get the community aspect of the area right -- from a GLBT rainbow-inspired color scheme, to walls filled with works by local artists, and an old refurbished cigarette machine that dispenses $5 cigarette pack-size original art -- they brought booze (and lots of it), essential in a neighborhood that loves to have a good time.

I love the unaffected customers oblivious to this sexyATTACK at Disco Kroger. This kind of thing happens all of the time.

Among other amenities that include a gigantic parking lot (with two electric car charging stations), breakfast bar, barbecue bar, antimicrobial shopping cards, coffee beans roasted fresh on site, fish-market style seafood section, the Montrose location Whole Foods Houston's first in store wine and beer bar. They even have growlers. This is all in addition to an impressive in-store selection of 700 varieties of wine, and a 32-foot beer cooler housing more than 350 brands (even a gluten-free option). a sharp contrast to the Heights location, which is dry.

Whether there will be dancing in the aisles is yet to be seen, but the ability to shop while drinking certainly helps.



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21 comments
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Phoenix Edler
Phoenix Edler

This store knows how to party and this gimmick can be a great way to attract customers. :-) The large variety of wine will be very inviting for those who love exquisite alcoholic drinks while the foodstuffs will entertain those longing for a good bite to eat. The idea of shopping while drinking is also great for those who love both.

 

yolandaross
yolandaross

What an article!! Best place to print coupons of major brands is called "Printapon" search online for Printapon

Ali
Ali

God DAMN watching that granny push her cart past the pelvic thrusts makes me piss my pants every time. Someday, Montrose, I will be back. The Heights never gets goodness like that.

Lauren Marmaduke
Lauren Marmaduke

Sorry guys - miscommunication between myself and the Whole Foods representative. I didn't see a Heights location listed on their website - but the Montrose location isn't listed either. Apologies for the confusion. 

IHYK
IHYK

Did we not already get a preview of this last week?

Lauren Marmaduke
Lauren Marmaduke

Yes, you did. The new store is so damn cool we had to write about it twice.  

Matt
Matt

Electric car charging stations?  It's gettin' real in the Whole Foods parking lot...

Ali
Ali

You know the deal with the little shoppin' carts they got.

15th St Guy
15th St Guy

I assume she is referring to the 20th Street Kroger, which I guess is dry.  But, the one on Shepherd is definitely not. I agree that the article is confusing.

ArchieLeach
ArchieLeach

Disco Kroger is on Montrose and Westheimer yet tiny with limited alcohol offerings.

Glenn
Glenn

It's got an entire aisle of beer on one side, wine on the other. It's nothing special, but the selection isn't "tiny," not for a supermarket.

KING
KING

The whole article is confusing.

WhiskeyR
WhiskeyR

There's a Whole Foods in the Heights? What? And here I was getting excited about the Montrose Whole Foods being close to me for their steaks and beer alone. I cannot be reading this right...

Kelli
Kelli

I don't she ever specified Whole Foods in the Heights but highlighted why it specifically belongs to Montrose, reread the article. On a related note, due to its location, I think you could argue that this Whole Foods actually belongs to Heights, Montrose, and River Oaks....I'm just saying, think about it.

WhiskeyR
WhiskeyR

The location sounds good to me, plenty convenient compared to before.

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