It's not that I'm trying to be mean about Jemma Kidd's eyeliners -- you'll recall I wasn't overly impressed with her recent releases for fall/winter 2012 -- but they just don't measure up to the $14 price tag. I am interested in trying a few more of her products, based on other reviews, specifically the eye shadows and the tinted moisturizer. Everyone looks for different qualities in makeup, so what is "Holy Grail" for some doesn't even come close for another. Since eyeliner is my number one, don't-leave-the-house-without-it product, I want a $14 pencil to be a multitasker, and Kidd's I-Conic line didn't hit the mark for me.
Photos by Christina Uticone A handful of the eyeliners tested for this article. Anything for beauty.
So until I can make it back to Target to grab a few more JK cosmetics to test out, here is a list of five eyeliners I think are worth the investment -- complete with links to the season's on-trend shades.
Urban Decay 24/7 Pencils
As I mentioned in the original article about Jemma Kidd I-Conic Eyes eyeliners, the Urban Decay Pencils are widely considered the best pencils on the market. They come in basic colors like black, brown and gray, but also in a wide variety of bright neons and metallics.
Best colors for fall/winter 2012: 1999 (plum with gold shimmer), Deviant (cobalt blue), and Mildew (deep green).
Granted, the names are pretty stupid -- they turn off some makeup bloggers so much they refuse to buy the pencils at all -- but these pencils are $19 well-spent. Note: Many of the colors are vegan-friendly, so if cruelty-free cosmetics are important to you, UD is a good line to check.More »