When Howard Dean was a Democratic candidate for president, he did something no other national candidate had ever done -- no, not the scream in Iowa -- he raised a significant portion of his campaign funds using the Internet. That might not sound like a big deal today, but at the time it was revolutionary, and it substantively changed how candidates, big and small, raise money for campaigns and causes.
|Internet users hope a grassroots campaign will give Uber a foothold in Houston.|
Now anyone with a cause or a business offer can raise money online. And if you are able to tap into a small niche group and its desires, you can likely bring in quite a bit of cash. Social media, in particular, has become a rallying point for problems most of us didn't even know existed...and often didn't care about.
Last year, Houston city council chambers were packed with young mostly urban dwellers. Having raised awareness for their cause using social media, they rounded up followers on a Tuesday morning and, one after another, strode to the podium and passionately made their case. You might think the cause was violent crime plaguing neighborhoods or broken streets badly in need of repair, but you'd be wrong. In this case, it was food trucks, and not complaints over their health and safety, but rather the demand they be allowed to operate downtown -- an ordinance had long prevented it.
Before this "problem" was publicized through social media, very few people even realized it was an issue. In fact, despite the extreme rise in popularity of food trucks over the past few years for those who live in or near the city, it is barely a blip on the radar for the vast majority of Houstonians.
Yet food trucks are another example of a niche cause turning into a political debate thanks to the web.More »