For some retail brands, social media is a hard nut to crack. Questions like, What do I post? How do I find my followers?, and How often do I need to be on there?, befuddle many a business owner. The confusion leads to Twitter feeds full of automatic posts, Instagrams with nothing but images of mannequinnes and store event invites, and Facebook accounts with last status update being June 2013.
Photo by WhisperToMe via Wikimedia Commons
But, a select few take to social media like fish to water. Their posts invite followers into their company's world, engage with their customers, and build a lifestyle online, not just sales. Some brands shine on multiple social platforms, but most have one particular site where they are at their best.More »