We recently had our AT&T U-verse receivers replaced (we'd had the old ones since 2008, au revoir 15 hours of Doc McStuffins). Naturally, I had to create a new "favorites" list, which led to even more time-suckage, considering the number of new networks for my perusal.
One of these I noticed was called AWE. Foolishly assuming the name meant it only broadcast programs of the most kickass nature, I added it, then was just as quickly disabused of that assumption when I looked the station up. "AWE" apparently stands for "A Wealth [of] Entertainment." More amusingly, it once went by the name "Wealth TV." Imagine, a whole channel devoted to nothing but the hobbies and interests of the super-rich.
Haven't they waited long enough?