More than two weeks into this year's "45 Days:Explore the Arts in Houston" initiative, Jonathon Glus, president and CEO of the Houston Arts Alliance, says the campaign "to drive cultural tourism and to drive people who already partial to the arts to do something new " is working well.
Photo courtesy of Houston Arts Alliance Houston Cinema Arts Festival
"The response has been great. More than 50 organizations are participating.," Glus says. They've been encouraging an Instagram program through social media, asking people to send in their photos of themselves having fun at arts events.
The program's efforts seem to be working, Glus says and the crossover factor -- where someone interested in one type of arts attends others -- is especially high in Houston. And he and his office later provided statistics to back that up: