Since the soft launch of Facebook's "Graph" search engine, there is more and more speculation about what this tool may or may not do. The Facebook Graph Search allows users to look up their individual friends to see what they are up to, what they like, what pictures of food they have posted for no reason and their latest uneducated diatribe about the new immigration proposals. It's having the ability to find out the most detailed minutia of your 500 closest friends at your fingertips.
World Wide War
Its usefulness is two-fold. For one, you can find out about things or businesses that your friends have discussed. Maybe you are on the hunt for a good pizza place, you can "graph" all of the places your friends have been talking about and find yourself a new spot to eat. The second, more likely use for this tool, is stalking, naturally.
But that's not why Facebook got in the search game; they got in to compete with Google in the two companies' never ending fight for world domination. What's funny is that Facebook Graph comes from the mind of a previous Google employee, Lars Rasmussen. Rasmussen, according to a Newsweek interview, along with his brother, was the mind behind Google Maps and the eventual lemon Google Wave. Rasmussen jumped ship and went to work with Zuckerberg and Facebook and now has the social media company moving into the search game.
Obviously, if you are Facebook having a Google employee puts you at an advantage. Are there secrets that came along for the ride?
There are two end results that I see from Facebook trying to horn in on Google's search territory. 1. World Wide War or 2. Joining forces in the dark side.
If Google and Facebook join forces, we are all going to be very, very sorry.