Not sure if you have heard, but the megamall is in dire straits. Articles penned by USA Today, The New Yorker, and Business Insider have all prophesied the end of the shopping center as we know it. Blaming the economy, changing culture, and a population shift from the suburbs to the city for the decline, many industry insiders say the beginning of the end is near so get your food court fix in now! Usually when so called insiders herald the end of an era, many of us take it with a grain of salt and maybe an eye roll or two. But, a recent rebranding effort by one of the country's largest mall property owners may make you think otherwise.
Photos by Keith Luter, Jr. Hilary Williams and Andi Valentine of Settlement Goods (two left) with Refinery29 crew.