With the Valentine's holiday merely days away, it has officially become Kay Jewelers season. The diamond propaganda machine is working on overdrive to convince all of you men out there that the only thing that ever makes us gals happy is jewelry and lots of it. Every kiss, BTW, does begin with a pair of studs that conveniently fit into a piece of chocolate cake that your lady luckily doesn't bite into as most women do when handed a slice of Tiramisu but hesitantly slides her fork in to find... what... are those diamonds in my dessert?
As this is the age of bitching, one Kay commercial has gotten quite a few people into a tizzy. I will start there and then move onto my own gripe with the most recent Kay's ad that happens to be everything that is currently wrong with humanity.
Last week, Huffington post blogger Lori Holden verbally scolded the jewel giant for its commercial that highlights a successful adoption as reason to buy the wife a heart-shaped pendant. The commercial shows a couple waiting for their new baby, and to celebrate, dad gives mom a necklace. Then baby comes and yay!