Mercury Baroque Gets Hip New Name and Image
Along with the new name of "Mercury - The Orchestra Redefined," the circa 1999 group (formerly known as Mercury Baroque) is revamping its image with an updated logo and website. 
Of late, this has been the trend for classical-music organizations that have expanded the repertoire outside of their namesakes. For instance, in 2008, the Phoenix Bach Choir, which stuck heavily to performing Bach madrigals, changed its name to the Phoenix Chorale and outfitted itself with a hip new insignia and website.
Mercury artistic director Antoine Plante says a similar thinking went into its realignment.
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