6 Crazy Mascots From Texas Past
Photo by Steve Rainwater Big Tex stands tall over the Lone Star State
Pop culture is dotted with the ghosts of long vanquished mascot characters that once represented well-loved products, places, and sports teams. In some cases, the original version was reinvented like McDonald's "Evil Grimace" character, originally a four-armed horror that was one of McDonaldland's few bad guys. I guess realizing the original design flaw in introducing a frowning, four armed, purple abomination as part as their brand's attempt at winning the hearts and appetites of children, Grimace was soon changed into a much friendlier creature with a more conventional number of arms.
In other cases, the attraction that the mascot represented just went out of business, presumably sending the character to some form of Limbo where despoiled mascots are sent into exile. Let's take a look back at some of these once beloved characters that hailed from Texas.
6. The Frito Kid
In 1932 a San Antonian named Charles Elmer Doolin started a tiny business selling corn chips, and named it The Frito Company after the snack they were producing in small quantities. The company grew over the years and eventually merged with another resulting in it becoming Frito-Lay. The company needed a mascot, and from 1952 to 1967 that mascot was The Frito Kid, a sort of wide eyed childlike cowboy character. The Kid was innocuous enough, if a bit generic, and in 1967 he was replaced by...