Get Rodeo Ready (But Don't Stop There) at Emerson Rose
Emerson Rose boutique is tucked between the Heights General Store and Torchy's Tacos on W. 19th Street, and according to co-owner Bonnie Reay, she already feels right at home. "We have only been open a few months, but we're so excited to be here," said Bonnie, who owns Emerson Rose with her mother, Ann.
Photos by Christina Uticone Denim and leather--a good place to start for rodeo wear.
An eclectic mix of new and vintage, Emerson Rose is "a little more rock n' roll" than Ann Reay's first boutique, Bliss, a gift and apparel boutique in Sealy, TX, where Bonnie got her start in retail. "Here [at Emerson Rose] we are doing a lot more apparel--Bliss is about 50/50--and we're a little bit more "rock n' roll" while Bliss has a bit more of a country feel. Opening Emerson Rose gave me the opportunity to try out some funkier lines."
If you're looking for a rodeo outfit with more edge than fringe, Emerson Rose is a good bet--but you won't stop there.
There is a lot of eye candy at Emerson Rose, and you can start by checking it out on the store's Instagram feed. When Bonnie was starting out with her mom at their first boutique, she helped out with marketing--including social media--and it shows. Daily doses of sparkling jewelry, new arrivals, and the occasional cocktail, make shopping at Emerson Rose look like the most fun a person can possibly have. That sense of fun infuses the entire store, which looks like the beautifully-curated closet of a very stylish, funky friend.
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