McDonald's Has More Problems Than Its McRib Sandwich
Or perhaps an easier way to do this would be to give its employees, regardless of full or part-time status, stock. I know that sounds pretty bourgeois to say, but why not? It has been proven time and time again that when employees feel like they have a stake in the company they work for they will feel more satisfied. And at any point they should be given the opportunity to sell the stock, which as of this post is at $96.91 a share. But of course, then give them the assistance and the means to understand stock and to help them sell with free online and in-person seminars.
Lastly, don't fine print your employees. The benefits section of the McDonald's website mentions "free or discounted meals," "free uniforms," and "insurance" all "subject to availability and certain eligibility requirements." So basically... you don't get those things. I worked at a chain restaurant once that made me pay for my uniform and I'll tell you that that one little inconvenience made me angrier and more of an undisciplined worker than any of the other crap they threw at me. I was happy to clean toilets if they would have just paid for my stupid khakis. Little things like that, and at least one free meal per day and a discount for all family members, will cost McDonald's basically nothing and it could go a long way. And health benefits should be given to every employee. Period.
Here's the real problem, though, McDonald's, despite its foot-in-mouth disease, will see little to no flack for this. People are not going to stop eating fast food because of irate employees and poor public relations, but they should. If the media wants to start a class war with the McDonald's corporation and we the people want to post our disgust all over Twitter and Facebook, it may hurt them temporarily, but the real way to a man's heart is through his stomach. If people decide that they've had enough of the golden arch being made of literal gold, they will stop buying their golden fries and that is the only thing that is going to get McDonald's to make a change.