An Open Letter to the Atlas Shrugged 3 Kickstarter
It's clear from your execution of the films that you're not really interested in this level of story-telling. Instead, you want to make a propaganda film, which is fine. Rand was using it as a tool to spread her philosophy, so there's a precedent. However, she understood something you clearly don't.
If you're going to lead people to your path, you have to give them a story. That's why Jesus did so many parables. That's not what you're doing. You're pretty much letting the story get in the way of what you really want to do, and that's take a Libertarian victory lap over how awesome greed and selfishness are.
Why else would you market the whole thing through Freedom Works, and now you want fans to pony up another $250,000 to try and market it further? The Kickstarter page is littered with snide references to how the mainstream Hollywood audience just isn't going to get it, so you have to rely on the largesse of wealthy patrons and now pretty much outright begging (And yes, only offering a DVD at the $100 donation level is in fact begging and insulting to the crowdsource model).
Have you ever considered that marketing it toward the other side is actually the point, that the reason that Atlas Shrugged is so influential is not because it congratulated people on what they thought but gave them a new way to think with a narrative? In fact, that was, I believe, the entire point of the novel. Dagny spends every moment fighting as hard as she can as each truth she encounters forces her to give up her illusions. Rand accomplishes that by giving the reader a place to start and a trail to follow. She created something.
"But you, you grotesque little atavists," to quote Galt, choose instead to offer an inferior product as did Orren Boyle, and yet reap the praise and rewards of Hank Reardon. You pander to an audience of echoes, and when you meet with financial failure insist that it's the world that is at fault and not you. Now you come for one final handout not even to finish a product, but to fund one last failed manner of selling it to no one who wasn't already involved in a tail-swallowing fandom of the source.
I find it truly sad that the people with the stubborn will to finally bring one of my favorite books to life so poorly understood its meaning. In the end, we are merely the worth of our production, and look what you've produced.
-Jef With One F