5 Reasons This Trailer-Hoarding at Comic Con Has Got to Stop
Why Regular Show Is So Huge at Comic-Con This Year
3. It's going to backfire eventually: There's a very fine line between building anticipation and failing to deliver. Right now, whenever you knock down any attempt to throw your precious Comic Con-exclusive trailer on YouTube, you're leaving the reporting of it entirely in the hands of a few, very dedicated individuals.
All I know of any of the trailers I'm interested in is what has been reported by other journalists. They have to describe shots in boring detail, and they miss a lot because a trailer is inherently a quick, excitable experience. Describing any one individually is really hard, and eventually you're going to allow the word to get out from under your control. There's a reason that social media has killed second-day returns on films. It's because we hear our friends say, 'This sucks' and it will spread much faster than if you'd just let us see it.
2. It's really unfair: I know you feel like you need to give fans attending Comic Con something extra, but why in the hell would you? They already get to attend panels with and get autographs from stars who don't otherwise do the convention circuit. There's literally miles of stuff for which every marketing department in the world has sent representatives.
The people who are at Comic Con don't need exclusive trailers; they get to ask Matt Smith questions and hear exclusive interviews. Wait a minute...
1. It's completely insane: So let me get this straight... Comic Con offers a once-in-a-lifetime chance to attend panels and workshops and hear stars and creators go in-depth on our favorite movies and television shows and comic books and video games. Yet most of those things are going to go right up on YouTube, completely negating the draw of attending.
But you'll debut trailers...easily the things that the Internet does best besides porn, then spend weeks or months making sure that no one shares them with anyone. Is the message that I'm getting here that Comic Con's unique draw is a trailer fest? Stop hogging the stupid trailer. It makes no damned sense!