Holy Week at Katy Mills Mall -- When They Say Bienvenidos to Mexican Nationals
It's Holy week for Christians. Which means another rush of international shoppers is coming Houston's way, especially to Katy Mills Mall, which bills itself as the largest outlet and value retail shopping destination in South Texas and specifically courts Mexican nationals and their money at this time of year.
But why travel all the way from Mexico to Katy Mills just for a few shopping deals right before Easter?
According to Cynthia Stansberry, director of marketing at Katy Mills, it's a combination of special deals coinciding with Spring Break for Mexican families. "It's a big vacation time for them. Children are out of school and they are off of work."
In Mexico, students and some workers get a two-week spring break, an inclusion of Semana Santa (the week before Easter) and Easter week. Many families head for Texas.
According to the Texas Border City News, even the U.S. Customs and Border Protection have had to come up with new time-tested measures and technologies to help them handle the amount of northbound traffic anticipated over Holy Week.
This is a big deal for Texas. According to the Travel Industry Association:, "Mexico contributes the largest share of international spending in Texas with about 35 percent or $1.6 billion." And for Katy Mills it's become an annual tradition.
Mace Hirt, the general manager at Katy Mills, couldn't be happier. "Katy Mills is proud to continue to welcome our neighbors and friends from Mexico who come to enjoy our great shopping and fun year after year. We appreciate that they recognize the great value and selection found at Katy Mills."
Throughout this week, the first 100 international shoppers who present their passports or proof of residence to guest services receive a complimentary swag bag containing a Katy Mills coupon book, which offers discounts at several retail outlets in the mall on top of the discounts already being offered during this week.
The promotion, which began this past Sunday, April 1, will continue through April 7. Katy Mills Mall will be closed on Easter, April 8.