Darren Aronofsky's Anti-Meth PSAs Really Don't Make You Want to Try Meth


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Last week, the Houston Press's own Richard Connelly posted a list of anti-drug commercials that not only didn't stop any children from doing drugs, but potentially encouraged such abusing behavior. The famed PSA one-liner, "I learned it from watching you," probably made more kids of the '80s wish they were rolling doobies with their dads than scaring them into stopping.

As if the Internet heard Richard's mocking, yesterday four new anti-drug PSAs appeared out of nowhere. The ads were created for anti-meth group The Meth Project and directed by shock and awe director Darren Aronofsky. Aronofsky is most recently famous for his ballet-nightmare drama The Black Swan, but prior to that he directed the drug-abusers nightmare drama Requiem for a Dream. Requiem is a 2-plus-hour anti-drug movie in and of itself, but his new PSAs hit their target in less than a minute each.

The Meth Project released the ads yesterday in tandem with a national campaign in meth heavy-using states such as Arizona, Colorado, Georgia, Hawaii, Idaho, Illinois, Montana and Wyoming, reaching 90% of teens in these areas. The PSAs ask, "What Do You Know About Meth," and in our viewing of them, we don't want to know anymore! The ads are graphically startling, beautifully shot and hopefully make a dent in this growing problem in our country.

Take a look for yourself, but be warned they are stomach turning.

See the rest of them here.

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6 comments
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Craigley
Craigley

No meth freak has that much botox in her lips.

Brittanie Shey
Brittanie Shey

So, I have no problem with these commercials. But I do have an issue with Aronofsky's weird "Reefer Madness" worst-case scenario view of drugs and the people who use them recreationally.

Requiem was such a shitty, overly-dramatic movie. So, like, someone smokes a little pot, takes some speed or diet pills and they end up in a sex show or a mental hospital with their arm rotting off?

Brennan
Brennan

Have you ever seen Requiem For a Dream? They weren't just "smoking a little pot," they went off the deep end of heroin addiction. They blew away thousands in saving as well as their hopes and dreams to get high. The girl was going through excruciating withdrawals before she decided to go through with the sex show. Ellen's character began taking two to three times her prescribed dose before becoming addicted and suffering  from amphetamine psychosis. In the end, these characters were not recreational users by any means, they were examples of how recreational (and even medical) use can turn into a serious addiction very quickly.Of course it's dramatized, it's a movie.

Brittanie Shey
Brittanie Shey

It's too black and white. Plenty of movies don't have to slam you over the head to make their point.

Brennan
Brennan

/shrug/ Different strokes for different folks, I suppose! I thought it was great.Interestingly enough, though, is that  Aronofsky's dramatic portrayal of drug use was not of his own making, the film was actually a highly acclaimed book by Hubert Selby Jr. who was known for his dark subject matter.

Joseph Graham
Joseph Graham

That girl has really nice thighs. Just sayin'

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