Combat Shopping at Target on Missoni Line's Debut Day

Target Missoni Debut.jpg
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A shopping mob worthy of Black Friday.
If you went to Target today to buy a blender and instead found yourself face-to-face with a shopping mob worthy of Black Friday proportions, you have only yourself to blame for not knowing today marks the debut of Missoni for Target, the high-end fashion house's more accessible clothing line. Online shoppers had it only slightly easier -- the Target Web site has been up and down throughout the day.

I stayed up a little later than usual last night, researching Targets citywide. I read online store reviews, calculated distance against likely morning traffic flows, and ultimately decided that my "usual" Target in Meyerland Plaza was my best bet. I was guessing that the Target on San Felipe would be a complete zoo, while the one in the Heights (on Shearn) was too inconvenient. I woke up early, fueled up with some peanut butter toast and headed out the door.

I should have eaten a bigger breakfast.

I arrived at Meyerland Plaza at about 7:50 a.m. There were only about 15 women queued outside the door, and I was mentally patting myself on the back for my choice. Not too many people, and no line to speak of. The doors opened precisely at 8 a.m. and while most everyone made their way politely through the doors, three women took off at a full-on sprint toward the Missoni women's apparel display.

One of them made her way around the racks at full speed, scooping up each garment -- at least one in every size. I watched in utter amazement as the three women worked as a team to clear the racks, and at one point The Tall One yelled at The Short One, "Don't worry about it! I'm getting all of the extra-smalls for you! Just go and grab stuff from that other rack!"

In the first seven minutes, that group of three women had eliminated at least half of the small amount of stock on display. The rest of us -- the slow, the old, the polite -- had to trail this Team of Three to the fitting rooms and wait for them to try on and discard pieces to the return rack before we could check out the merchandise. At one point, when I emerged from the dressing room, The Tall One yelled, "Are you going to buy that? Can we try it? Or is it just not that cute?"

I offered to trade her the dress in my hand for something in her cart in an extra small, which made her smirk; I took that as a "no."

Later, when she emerged from the dressing room with an armful of extra-smalls (including the dress I was forced to stalk her for), I sarcastically asked her if I could have the dress; she replied, "Could I at least put it down on the rack first?" And then I countered, "I would have liked to be able to pick it up off the rack in the first place, but you and your friends cleared them so no one else could try anything on."

She turned around and complained to her friends how rude I was.

Sorry, I don't like combat shopping.

That being said, I thought the Meyerland Target employees handled the frenzy beautifully and politely.

I was able to purchase most of the pieces I wanted, though I think I may return a few of the "maybes."

I managed to score the small carry-on piece of luggage and the tote that were my main objectives, as well as a scarf, a dress, a chemise, a cardigan, a sweater, and a tie for my went-to-Europe-without-me husband...and I was home by 10 a.m.

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12 comments
Rip
Rip

Nice work and I love the term, "combat shopping." 

Cheryl Ann Marshall
Cheryl Ann Marshall

Yes, same story in NYC. Lines around the store, women in teams scooping up anything; clothing in all sizes, ladies' and kids' clothing, housewares etc. Wagons full !! As I was looking at a PJ set a woman reached between the racks and pulled half of my set away from behind the rack. Really lady?? Are you that desperate? Obviously people were going to turn this into a financial gain. I would never purchase any of these inflated items on Ebay. Store was empty in minutes.

kimikogaddy
kimikogaddy

I just found a place called "Printapons" where I can get my fav. restaurant coupon for 90% off!! all you have to do is just print and take it.

Rene Thurston
Rene Thurston

I'm sorry, but these are the ugliest friggin' clothes I have ever seen.  I have given things to the Goodwill that look better than these, and I do consider myself fashion savvy!  I didn't wear this krap in the 1970's, and I'm sure as heck not going to wear it now!  EEGADS!  I think we had an afghan that looked like most of these clothes back around 1975.  

Suburban Sweetheart
Suburban Sweetheart

I wish people would stop pretending like this ISN'T the most hideous thing they've ever seen. High fashion or not, 85% of the line is horrific.

WhsikeyR
WhsikeyR

I was just at Target and got the best parking space ever, didn't see anyone there hardly...

Katharine Shilcutt
Katharine Shilcutt

Kudos to you for enduring the decidedly shitty-sounding Team of Three. Although I confess that I don't understand the frenzy for these clothes.

I mean, they're sold at every Target across the nation, right? So these girls wanted to be first in line to look like every other woman who cut a bitch to get a low-budge Missoni dress? Our cities will soon be awash in a sea of identical chevron-striped vests and crazy zigzagging shirts...

Brittanie Shey
Brittanie Shey

I love the prints, but then again I'm a huge fan of fashion from the 1960s and 1970s.

Christina Uticone
Christina Uticone

I was more disappointed in the quality (low) than the prints themselves, although I only really liked two of the prints enough to buy pieces in them.

Christina Uticone
Christina Uticone

I'm a long-time Missoni fan, so for me this was pretty exciting. I think the fact that the Target line is limited (today through October 22nd) combined with the successful ad campaign just peaked people's excitement. As for the Team of Three? I suspect this is indicative of their personalities in general.

A lot of Missoni is hard to wear because of the horizontal stripes. I know for sure I'm returning one piece, and probably a second. I love prints, but because Missoni is so distinctive, a little goes a long way. (Especially on a midget like me!) The clothes are definitely "Target quality" so while I loved some of the shirts, for example, I won't buy them just b/c they are Missoni--100% polyester isn't worth $40, when I can buy cotton or silk for the same, or slightly more.

Christina Uticone
Christina Uticone

The ads look great, but few people can wear Missoni that way. Used judiciously, a few key pieces will rotate well into a wardrobe. That said, it's not for everyone! And I agree-I love the '70s vibe and I think Missoni modernizes it beautifully.

MG
MG

I'm a Personal Shopper/ Stylist and I am in agreement of this person. Prices should be in accordance to quality and Target is just simply Target. Some of the pieces were definitely worth more than the price tags but most were not. The only thing to balance it off was the 'Missoni' label... I do agree that I have no interested in looking like everyone else in America. Just imagine all of the stores in this country. I am perfectly fine with buying some basics there but such statement pieces clearly scream 'I was purchased at Target for only 1/10 of the price. Good thing to think about when wearing them:)

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