Cinch It! Project Runway Accessory Design Spinoff in the Works

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Belts, and jewelry, and handbags -- oh my! Lifetime Television and the Weinstein Co. production powerhouse behind Project Runway have announced a new accessory design competition series to premiere in late 2011 or early 2012. The creatively named Project Accessory "will follow enterprising artists who will be put to the test to create the newest and hottest trends in accessories," according to the announcement.

The newest Project Runway spin-off (remember Models of the Runway?) held auditions in June in New York City, Chicago, Los Angeles and Miami. No details on judges, hosts, or the contestant pool have been released, but the buzz has already begun: a recent cocktail party in Manhattan celebrating the new show boasted guests such as Kenneth Cole, Molly Sims and Rachel Roy.

We are as pretty excited about the new PR spinoff--we've watched all of them (Tim Gunn's Guide to Style, On the Road with Austin and Santino), as short-lived as they were. From a practical standpoint, we wonder how the show will translate the designing and presenting of accessories into dramatic television: What will be the accessories' show version of the "Piperlime Accessories Wall"? How much visual impact can an accessories runway have, and what are the presentation alternatives? How many days does someone get to make a belt?

There is already an official Project Accessories Twitter account, and contestants have been chosen, but not officially announced. Filming began in mid-August according to the last tweet (sent August 8) from @ProjAccessory, so I anticipate more details emerging between now and the end of the current Project Runway season. Stay tuned for more details, and bookmark the official Project Runway Blog to keep up with all PR-related news.

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4 comments
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Rd
Rd

idk if i'll be a "keeper"  i'll be the quiet one that doesn't say much =)

Rd
Rd

but if i keep winning.. think of the possibilities... lol ... so many gifted people out there and there is always someone better than you ...

Rd
Rd

i'd like to be a contestant but i'm sure i'll be the first one sent home lol ...

Adriane Lee Schwartz Walzer
Adriane Lee Schwartz Walzer

Good Afternoon:

I run the largest U.S.-based search/recruitment firm specifically for the Accessories and Jewelry industries, with design as our expertise. I would love to be of help in some regard, whether by supplying potential candidates and/or industry information, participating in judging, recommending experts in the industry, devising projects, etc. Because my team and I are heavily involved in placing designers within the industry, at all levels, and my contacts are vast from the senior most levels down, I may have resources that could proe to be valuable to the production of this show.

I also want to add that we are a very photogenic, dynamic bunch and don't mind being on the air ourselves!

I am so excited that this show has come to fruition. Accessories and jewelry are such works of art and commerce, and deserve to be front and center in a television program. I can be reached at 860 434 1905 anytime.

Best regards,

Adriane Lee Schwartz

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